Reimagining Healthcare CRM with Salesforce

Healthcare providers have to be laser-focused on the efforts to improve health outcomes and drive efficiencies, but since many healthcare providers still depend on legacy systems, this obscures their 360-degree view of the patient and ultimately hinders collaboration and innovation. Now the patients have high expectations and require personalized and easy access to their medical information, but juggling between soiled systems is resulting the healthcare professionals struggling to meet the ever-increasing demand for extensive communication between care team and patients.

Salesforce’s integrated CRM has made it easy for healthcare providers to easily engage with patients on any device and collaborate across healthcare network gathering data into one easy-to-use platform. Salesforce helps provide a 360-degree view of the patients and empowers care team to interact and provide personalized experiences for the patient throughout the journey for better outcomes. Let’s dive into how Salesforce can help Healthcare providers take CRM to new heights.

Connect Soiled Systems

According to a HIMSS Analytics study, the average hospital uses 16 disparate systems. This causes the healthcare professionals to spend more time toggling between the screens than spend time with their patients. Salesforce is the gold standard in interoperability and removing data silos. The connected integration layer of the Salesforce CRM helps providers in breaking down barriers between disparate systems and software applications to enable sharing of data across a range of sources. The HL7 and FHIR based application programming interfaces enables the Salesforce CRM to create a single view of the patient by pulling data from various systems. This facilitates collaboration which ultimately leads to higher operational efficiency and better service.

Intelligent Usage of Data

By embedding AI into an integrated CRM Salesforce provides platform to the providers to extract data from disparate systems and turn them into actionable insights. Risk stratification helps identify high-risk patients and enrol them in correct care management programs. The platform also enables data to be segmented to create personalized and contextualized engagements. When intuitive AI tools are applied with salesforce, it helps healthcare providers to anticipate issues based on patient history or guide sales team/ call centre executives to the right response to a patient enquiry. The data driven decisions lead to better health results and higher patient-provider satisfaction.

Personalize experiences

Patients across the board expect personalized experiences and with the wealth of data at fingertips, healthcare providers can use Salesforce to personalize every step of the healthcare journey. With easy access to information using patient data cards and visual care timelines the contact center agents can provide more accurate and customized answers to patient inquiries. It even helps the care team to develop personalized care plan for the patient by consolidating clinical data and addressing special requirement need before time. Enhanced personalization and customization opportunities help the care team work the way them want so that they spend less time on the system and more time helping the patients. The countless personalization opportunities offered by Salesforce helps build trust and deepen the patient-provider relationship and results in better health outcomes.

Care Team Collaboration

Care team collaboration is key to delivering the best patient experience and the Salesforce’s integrated CRM platform provides an up-to-date patient view by enabling users to access the latest information and see upcoming tasks. Automatic reminders to alerts based of chosen criteria help the care team and the patient to communicate effectively. These seamless patient experiences encourage better adherence to care pathways which ultimately leads to better health outcomes.

Elixir is the world’s first healthcare CRM solution built on Salesforce, world’s #1 cloud and CRM solution. At Elixir, we understand healthcare organizations’ needs, which is why we have developed for you a one-stop solution for all your patient engagement needs. With out-of-the-box salesforce capabilities, Elixir can be seamlessly integrated into all your patient engagement platforms with capabilities to manage your alumni as well.

Elixir Practice Management Suite is a comprehensive solution consisting of four modules that fit rightly into your healthcare business irrespective of your facility size and type. The Elixir Contact Center module helps in managing the entire facility census and the patient intake process. At the same time, the Elixir EHR solution aims at delivering an end-to-end seamless patient care experience. The third module is Elixir Billing, and it effectively fetches data from any EHR platform to process medical claims and manages the entire revenue cycle. Elixir Patient Portal is the last module, and it provides an integrated experience for the patients.

Do fill out this contact form if you feel that Elixir will be an asset to streamline your patient engagement process.