Cookie Policy
This Cookie Policy explains how Mirketa Inc., operating the Elixir brand, uses cookies and similar technologies on elixirehr.com (the “Site”). Read it together with our Privacy Policy at elixirehr.com/privacy-policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies — pixels, tags, and local storage — work in comparable ways; we call them all “cookies.” They may be first-party (set by us) or third-party (set by a provider we use), and may last for your session or persist until they expire or you delete them.
2. The categories of cookies we use
- Strictly necessary — required for the Site to function, including storing your cookie choices. Always active.
- Functional — enable features such as live chat (Tawk.to). Disabling these may stop chat from working.
- Preferences — remember choices you make on the Site.
- Statistics — help us understand Site usage via Google Analytics.
- Marketing — support the embedded YouTube product video and any advertising technology we enable.
3. Cookies we use
All non-essential cookies below load through Google Tag Manager only after you grant the matching consent. Cookie names can vary slightly by configuration; the live list is reflected in our cookie banner’s preference center.
| Cookie(s) | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| cmplz_* (consent) | Complianz | Strictly necessary | Store your cookie-consent choices so we can honor them. | ~1 year |
| (container) GTM-524CCF2 | Google Tag Manager | — | Loads analytics/marketing tags below after the matching consent is given. | — |
| _ga, _ga_<id>, _gid | Google Analytics | Statistics | Measure and analyze how visitors use the Site. | _gid ~24 hrs; _ga/_ga_* up to ~2 years |
| _gcl_au (or similar, if present) | Google Ads (if used) | Marketing | Conversion measurement and advertising, if enabled. | ~90 days |
| YT visitor / consent cookies | YouTube (embedded video) | Marketing / Functional | Supports the embedded product video on the homepage. | Varies by Google |
| twk_uuid_*, twk_idm_key, TawkConnectionTime | Tawk.to | Functional | Operate live chat and maintain the chat session. | Session to ~1 year |
4. Third-party services
- Google Analytics — see Google’s Privacy Policy and “How Google uses information from sites that use our services.” You can also install the Google Analytics Opt-out Browser Add-on.
- YouTube — our homepage embeds a product overview video; see Google/YouTube’s Privacy Policy.
- Tawk.to — live chat; see the Tawk.to Privacy Policy. Chat content is handled as described in our Privacy Policy (Section 5).
5. How to manage your cookies
- Consent banner. On first visit, accept all, deny all non-essential, or choose by category. Statistics and Marketing cookies load only after you consent.
- Change anytime. Use the “Cookie settings” link in the footer to reopen the preference center.
- Browser controls. Most browsers let you block or delete cookies; blocking strictly necessary cookies may break parts of the Site.
7. Changes to this Cookie Policy
We may update this Cookie Policy as our use of cookies or the law changes, and will post the updated version with a new effective date.
8. Contact us
- Mirketa Inc. (Elixir)
- 11501 Dublin Blvd STE 200, Dublin, CA 94568, USA
- info@elixirehr.com
- 1-855-647-5382